Textile brand ‘Adire LOUNGE’ is out with a new collection tagged Aro Ewa which is translated as “Dyed Beauty”.
The Aro Ewa collection is a congruence of the old and the new, borne out of the belief that being ancient in spirit, yet modern in expression is the perfect scenario to remain consistent and relevant in our ever-changing world of sustainable fashion. Aro Ewa is the recreation of contemporary patterns; employing old age historical techniques, coupled with the rich indigo dye, reminiscent of African indigenous designs, in order to celebrate our old adire heritage.
With this collection, the brand showed its commitment to its brand ethos of ‘Made in Nigeria’ and ensuring sustainability of the fashion value chain; from farmer to designer, the use of cotton fabric grown and milled in Nigeria, and the collaboration with other creatives in the industry like Denike online, Henri Uduku and Busayo Longe.
Aro Ewa’s Lookbook:
Original story from BellaNaija.